The benefits of using social media professionally

It can be difficult to describe what you do

In a short document

Or even in a longer conversation

Creating content shows what you do

This is especially true if you consider yourself some sort of leader. You get to show how you lead; how you think.

📈Scale your connection

Building real connections with teammates and colleagues through conversation is the best way to get to know each other. But you may get to a time when that simply doesn’t scale to the number of people you manage or work with. Sharing how you think and about yourself helps a broader audience get to know you.

🌞Increase visibility

Your work only matters if people know about it. This is uncomfortable. If people know about it, they might not think it is all that great. Sharing on social helps inoculate you from this fear, which will help you sell yourself. Like it or not, that’s how things work.

📖Learn from others

I’m just here for the book recommendations. I have gotten so many good ones here. Beyond that, there are a lot of wise and heartfelt nuggets of wisdom in this sea of noise.

🤖Lastly, social is the place to keep track the latest and greatest in AI.

Both technical developments and existential meaning.

There are also opportunities and pitfalls to deploy AI in social.


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