Category: Social
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60% of the Time it Works Every Time
Statistics make great hooks to draw in an audience. LinkedIn posters know this. Though they don’t seem to be too concerned about supporting those statistics with sources. Whenever I see strong claims backed by stats with no source data, I immediately become skeptical of its validity. Here are two recent examples that stood out: “80%…
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The benefits of using social media professionally
It can be difficult to describe what you do In a short document Or even in a longer conversation Creating content shows what you do This is especially true if you consider yourself some sort of leader. You get to show how you lead; how you think. 📈Scale your connection Building real connections with teammates…
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Why I’m afraid of using social media professionally
Unclear ROI unless your job is teaching people how to grow their audience It’s still social media Getting sucked into the attention economy Cheap tricks get attention (see post picture) – “Am I some conjurer of cheap tricks?” Saying something dumb. I don’t want dumb as part of my “personal brand” Exposing something private Hurt…