Category: Social
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A Mustache is all you Need
Add one to your profile picture, drop your pronouns, and change your name to something masculine, and your LinkedIn posts will become 200+% more visible. I am seeing this claim trending on LinkedIn recently and find it concerning. Not because it exposes gender bias in LinkedIn’s recommendation algorithm, but because the claims are not backed…
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Does social media need more than attention?
For transformers and recommendation algorithms, it is all about attention. Social media platforms want to capture as much of your attention as possible in order to show you ads and collect metadata about you. LinkedIn recently notified users that it would utilize their content to train AI models unless they opt out. I’m curious if…
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Why Our Language for AI Matters
Describing AI Agents as digital workers who are members of your digital workforce is great marketing. It is also dehumanizing. Analogy is a powerful tool to explain innovation. Referring to something we already know and understand makes it easier to conceptualize novel ideas. There are certainly similarities between tasks currently done by human workers and…
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60% of the Time it Works Every Time
Statistics make great hooks to draw in an audience. LinkedIn posters know this. Though they don’t seem to be too concerned about supporting those statistics with sources. Whenever I see strong claims backed by stats with no source data, I immediately become skeptical of its validity. Here are two recent examples that stood out: “80%…
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The benefits of using social media professionally
It can be difficult to describe what you do In a short document Or even in a longer conversation Creating content shows what you do This is especially true if you consider yourself some sort of leader. You get to show how you lead; how you think. 📈Scale your connection Building real connections with teammates…
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Why I’m afraid of using social media professionally
Unclear ROI unless your job is teaching people how to grow their audience It’s still social media Getting sucked into the attention economy Cheap tricks get attention (see post picture) – “Am I some conjurer of cheap tricks?” Saying something dumb. I don’t want dumb as part of my “personal brand” Exposing something private Hurt…