Unclear ROI unless your job is teaching people how to grow their audience
It’s still social media
Getting sucked into the attention economy
Cheap tricks get attention (see post picture) – “Am I some conjurer of cheap tricks?”
Saying something dumb. I don’t want dumb as part of my “personal brand”
Exposing something private
Hurt feelings
Unintentionally offending someone
Intentionally offending someone
Being boring
Not being good at it – “How is it that all these stupid, Neanderthal mafia guys can be so good at crime and smart guys like us can suck so badly at it?”
Being judged for how I spend my time
Any I missed? But hey, I’m still here.